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A RICH / MULTI MEDIA PRESENTATION CONCEPT, PRODUCED AND DIRECTED BY THIERRY LOA (DR.HELLO) VIDEO AND WEB PRODUCTIONS BY HELLOHELLO!! |
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| CLIENT: MIJO CORPORATION | ||
| MIJO Corporation is home to a blend of specialised divisions and is known for its technological innovation and for providing a broad range of audio-video, print, post and interactive services to the advertising, entertainment and broadcast industries. | ||
| BRIEF | ||
| To create an engaging multimedia presentation for introducing and promoting the identity, divisions, services, vision and work philosophy of MIJO Corporation. To rethink how a company working in the advertising, entertainment and film industries can be represented and promoted online. | ||
| SOLUTION | ||
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A unique creative and marketing approach was developed and taken for organising and communicating the mass amount of information about the company, its divisions and services. Employing information architecture, storyboarding, screenwriting, interactivity, storytelling techniques, live-action video and sound production, an interactive presentation therefore was created to engage viewers and provide them with a auditory and visually stimulating, rich media experience. The entire content of the site is dynamic, in that it can be managed and updated by the company's admin personnel via a CMS - Content Management System which HelloHello!! also built and integrated with the rich media presentation. | ||
| THE HOST | ||
| To create the host character as envisioned by the director, Thierry Loa (DR.HELLO), two talents were cast and combined - a model/acting talent and a voice-over talent - using lip-sync'ing technique. | ||
| RECOGNITION | ||
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AWARDED HONORARY DISTINCTION AT THE 11th ANNUAL WEBBY AWARDS PUBLISHED IN TASCHEN 'ICONS' BOOK SERIES: WEB NAVIGATION PUBLISHED IN PhotoNet (Photo + Culture) Mag #91 | ||