Above are some preview and production images
1> EXPLORE THE &Co WEBSITE

Broadband connection and Speakers recommended.
2> WATCH THE &Co MOVIE

Above link is the non-interactive version, hence a video assembly of the '&Co Movie' vignettes. The interactive version can however be seen on the &Co Website, www.andco.com
A RICH / MULTI MEDIA PRESENTATION
CONCEPT, PRODUCED AND DIRECTED BY THIERRY LOA (DR.HELLO)
VIDEO AND WEB PRODUCTIONS BY HELLOHELLO!!
The Brief: &Co Architects
&Co was born as the result of a merger of three established architecture companies; hence &Co's need for a website which would best:
- introduce their name, identity and team to the world coherently.
- communicate their philosophy and mission in an engaging manner.
- showcase their past and current projects innovatively.
The story of &Co
The original thought and intention in developing the &Co Architects project was to RETHINK how an architecture firm -- its brand identity, image and message, its company's team, philosophy and work -- could be presented and promoted online. We took the approach of STORYTELLING. Let's tell the story of &Co, its partners and team, the partners' merger, their vision and philosophy as a collective, and the actual meaning of the ampersand.

And so, after a few audition sessions, we found the ideal talent who would play the STORYTELLER. We looked for a male talent with traits such as sharp, firm, articulate, appealing, natural, comfortable and approachable.
The &Co Movie
It is common practice for Architects to employ visualisation and animation in an effort to visually express and showcase their idea and vision on projects. We decided to explore and even extend that practice by creating an online interactive video presentation whereby the story of the company would be told by the STORYTELLER and be visually illustrated. The director, Thierry Loa, hence wrote a screenplay based upon the &Co corporate profile and drew some storyboards. Working with the architects, he then created and sketched out the imaginative world - the world of &Co - in which the stoyteller would be. In an effort to make the video look and feel more casual and dynamic than the usual 3D architectural visualisation (which favours bird's eye-view, smooth dolly and panning shots, etc), he decided to primarily use a documentary-type of cinematography.
The &Co Projects
The creative and visual for showcasing the &Co projects was made to be consistent and cohesive with that of the &Co movie so as to provide the user with a seamless experience. Therefore, Papervision3D a Flash-based open source technology was used to create the real-time 3D User Interface for browsing and viewing the &Co projects.
The CMS
Besides the '&Co movies' section, the entire content of the site can be managed by the &Co team via a CMS (Content Management System) which HelloHello!! also built and integrated with the public site, www.andco.com
The Recognition
AWARDED HONORARY DISTINCTION AT THE 12th ANNUAL WEBBY AWARDS - Corporate Communications Category
AWARDED HONORARY DISTINCTION AT THE 12th ANNUAL WEBBY AWARDS - Professional Services Category
WON MERIT AWARD AT THE 59TH ANNUAL ADCC AWARDS
AWARDED FWA S.O.T.D.
PUBLISHED IN TASCHEN 'ICONS' BOOK SERIES: WEB NAVIGATION
PUBLISHED IN .net UK MAG, FEB 2008