The original thought and intention in developing the project was to RETHINK how an architecture company could be presented and promoted online. We took the approach of STORYTELLING. Let’s tell the story of &Co -- the partners and team, the partners’ merger, the vision and philosophy as a collective, and the brand name and identity -- and showcase their work and provide corporate information altogether.
It is common practice for architects to employ visualisation/animation in an effort to visually express and showcase their ideas and visions on projects. We decided to explore and even extend that practice further by creating an online interactive video presentation whereby much of the STORY would be presented by a STORYTELLER and be illustrated with CGI.
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